<p><strong>The concept of engagement</strong></p>
<p><br />In Instagram, engagement is a metric that reflects how users react to the content they post. This criterion allows you to understand the activity of the users. The indicator is calculated using special services.</p>
<p>It is worth understanding that a high level of activity indicates a high engagement rate. When running a <a href="https://www.naijaloaded.com.ng/content/do-it-for-the-gram-tips-to-get-your-music-noticed-using-instagram">business account</a>, this indicator has an impact on the level of trust users have in the company. At the same time, some Instagram tools can be used to increase the engagement. You can buy Instagram autolikes for example.</p>
<p><strong><span style="text-decoration: underline;"><em>Using a business account</em></span></strong><br />A business profile has advanced functionality, the application of which helps in promotion. The business profile tools help you track statistics, set up ads and use the quick responses that help build conversations with potential customers.</p>
<p><span style="text-decoration: underline;"><em><strong>Optimizing your profile</strong></em></span><br />It is important to create a page which is not only useful but also recognisable. Attention should be paid to:</p>
<p>Profile avatar. Preference should be given to the company logo used in shops, newsletters.<br />The name of the profile should reflect the occupation and stand out from the crowd.<br />The header should be readable and highlight any special features which make the company stand out from the crowd.<br />Content<br />First of all, users are attracted by the stylish design. Instagram differs from other social networks in that it relies specifically on visual content:</p>
<ul>
<li>Publish high-quality images with a consistent concept.</li>
<li>Post videos of the workflow.</li>
<li>Engage subscribers by posting their content. Be sure to include the user's nickname.</li>
</ul>
<p><strong>How to increase engagement on Instagram</strong></p>
<p><span style="text-decoration: underline;"><em><strong>Creating engaging posts</strong></em></span><br />The use of text not only generates interest in the audience, but also encourages users to take a certain action. To do this, you need to:</p>
<ul>
<li>Show creativity. Humor, wit will help to attract and retain the audience.</li>
<li>Bring the text to life with different emoji.</li>
<li>Don't be afraid to use big captions if the situation requires more detail.</li>
<li>Be sure to end the story with a call to action for the audience.</li>
<li>Use hashtags.</li>
</ul>
<p><span style="text-decoration: underline;"><em><strong>Using storis</strong></em></span><br />This tool is great for telling your subscribers about the company's news. you can actively use music, gif images, and remember to use tags for the posts. Also, don't neglect the various surveys, tests in the storis, and requests to rate products or services. Otherwise, you might want to repost other accounts' posts about the company or product reviews.</p>
<p><span style="text-decoration: underline;"><em><strong>Video content</strong></em></span><br />Videos have a distinct advantage over text and <a href="https://www.teenvogue.com/gallery/parsons-teen-vogue-instagram-tips">images</a>. Brilliant, creative, dynamic and useful videos help to increase audience engagement. You should also make greater use of live broadcasts, and prepare a topic and a plan in advance.</p>